Sydney Sweeney has once again joined forces with American Eagle, stirring excitement with a bold new summer campaign. The 28-year-old actress, known for her previous controversial collaboration with the brand, stars in the “Syd for Short: American Eagle Jean Shorts” campaign, which launched on April 15.
In the campaign, Sweeney exudes effortless summer style, showcasing blue denim cutoffs paired with an off-the-shoulder white blouse. Other images reveal a more casual vibe, featuring light-wash shorts with frayed edges and a classic white T-shirt. Her look is radiant and relaxed, enhanced by subtle glam including long lashes, rosy lips, and a gentle highlight, while her blonde hair cascades in loose, beachy waves.
Embracing the coastal theme, the actress appears against a sandy backdrop wearing a blue crochet shirt, exuding chic ease. The commercial video highlights her in various outfits, including long shorts and a denim crop top tied at the waist. Before transitioning to a montage, she playfully asks, “What brand am I wearing?” followed by a giggle and the confirmation, “Yeah, that one. American Eagle jean shorts.”
Fans on social media have noted the renewed partnership, recalling the controversy surrounding her initial campaign with American Eagle in August 2025. That earlier promotion drew criticism over the tagline “great jeans,” which many interpreted as a suggestive remark about her appearance. The backlash sparked widespread discussion.
Addressing the reaction in an interview, Sweeney remarked, “I did a jean ad. I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life.” Meanwhile, supporters on platforms like X (formerly Twitter) expressed enthusiasm for her return to the brand, with comments such as “Haters won’t like this” and surprise at the renewed collaboration.
