Selena Gomez has introduced a new ice cream creation titled “I Said I Love Blue First” bars, developed in collaboration with Serendipity and the fast-delivery service Gopuff. The pop star and actress, who became a part-owner of Serendipity Brands in 2020, partnered with the iconic frozen treat company to bring this limited-edition product to fans.
The name cleverly references her upcoming 2025 album with husband Benny Blanco, called I Said I Love You First, as well as the song “Bluest Flame.” Gomez expressed her excitement about the product, stating she is very pleased with how it turned out.
These indulgent bars feature blue vanilla ice cream mixed with cookie bits, all coated in a crunchy blue chocolate shell. Sold in boxes of four for approximately $7.49, the bars are available exclusively through the Gopuff app, ensuring quick delivery to customers. Gomez, who also invested in Gopuff in 2021, adds her unique flair to the Serendipity lineup, following her earlier popular flavor, Cookies & Cream Remix, which combined pink vanilla ice cream with fudge swirls and cream-filled cookie pieces.
In a significant development, every purchase of the “I Said I Love Blue First” bars contributes directly to Gomez’s Rare Impact Fund. This organization focuses on expanding access to mental health services and education for young people, aiming to provide essential support to youth in need.
This launch merges Gomez’s passion for creative treats, her personal artistic journey, and her dedication to mental health advocacy. Fans can now enjoy a delicious and meaningful treat by ordering through Gopuff, making it an ideal choice for Selena Gomez supporters, ice cream enthusiasts, and advocates of mental health awareness alike.
