PARCO Gunvor Limited has won the Blue Dragon for Best Campaign of Pakistan at Dragons of Asia 2026, along with a Gold Dragon in the Small Budget Category. The honours were for its International Women’s Day campaign, #SplitTheTimeTax, which was also nominated for Best Campaign in Asia.
The recognition was described as a significant milestone for the company, highlighting its growing focus on purpose-led communication, cultural relevance and creative innovation.
Glass bangles used to highlight unpaid work
The campaign was developed under PGL’s Bangles of Strength platform to draw attention to the unrecognized burden of invisible labour carried by women. It turned the familiar sound of glass bangles into a symbol of a ticking clock, effort and unseen work.
An accessory traditionally linked with femininity became a creative device to highlight the hours of work that often go unnoticed.
A call for households to share duties
Beyond awareness, the campaign urged households and communities to share responsibilities through the call to action #SplitTheTimeTax. The company said meaningful progress requires collective participation.
PARCO Gunvor describes itself as a progressive energy and mobility company committed to empowering women and creating lasting value across Pakistan. It said it focuses on innovation, inclusion, sustainability and customer experience as it seeks to go beyond conventional mobility solutions.
