Nvidia has denied rumours that it has discontinued its RTX 5090 graphics card, which is used mostly in gaming systems, although the company acknowledged ongoing supply problems.
The card vanished from third-party stores and Nvidia’s website, prompting some reports to suggest the company had stopped production to redirect its factories to AI hardware. The company has since rejected that account.
Nvidia says RTX 5090 remains core product
Senior Vice President Jeff Fisher told several Taiwanese news outlets that the discontinuation claims are untrue. He described the RTX 5090 as an “extremely important core product.”
Fisher admitted there are supply issues and said Nvidia is working hard to return the GPU to store shelves. However, he did not explain why the card disappeared from stores in the first place.
Prices and gamer frustration amid AI demand
The card has a suggested retail price of $1,999, but it has been nearly impossible to find at that level. Most third-party sellers are listing it for about three times the MSRP.
It is possible that Nvidia changed its plans after hearing from the PC gaming community, which is already under pressure as AI companies buy up GPUs, memory and other parts.
The RTX 5090 has faced several problems over the past year, including DLSS 5 limitations, defective units and melting power connectors. Still, Fisher’s comments may give gamers some hope that they will eventually be able to buy the hardware they need.
