Netflix has officially brought its collaboration with Meghan Markle’s lifestyle brand, As Ever, to a close, marking a significant shift in the duchess’s business trajectory. This development comes shortly after the streaming platform wrapped up the two-season run of Markle’s romantic anthology series, With Love, Meghan. The decision to end the partnership reflects a strategic move by Netflix, which had initially supported the brand as part of its broader collaboration with the former royal.
Industry insiders have revealed that the conclusion of the show played a pivotal role in Netflix’s choice not to renew its involvement with As Ever. Without the ongoing series to anchor the partnership, continuing the collaboration no longer aligned with the streaming giant’s objectives. One source explained that since With Love, Meghan did not extend beyond its initial seasons, maintaining the business relationship with the lifestyle brand was no longer practical or beneficial.
In an official statement, a Netflix representative expressed appreciation for Meghan Markle’s vision behind As Ever, highlighting her dedication to celebrating everyday moments through elegant yet simple lifestyle products. The spokesperson acknowledged Netflix’s role in helping bring the brand to life, emphasizing that the partnership was always intended to be a launching pad. They further noted that Meghan would now take full ownership of As Ever’s future growth independently, with Netflix looking forward to witnessing how she continues to inspire and engage audiences worldwide.
Sources close to the situation have emphasized that Netflix’s involvement was designed as a foundational phase to help establish As Ever in the competitive lifestyle market. With the initial growth phase successfully completed, the brand is now positioned to thrive on its own. Despite the formal end of their business relationship, both parties are expected to maintain a positive and supportive connection moving forward.
Interestingly, there remains potential for future collaborations in the form of seasonal specials for With Love, Meghan. Insiders suggest that while the regular series has concluded, Netflix and Markle might explore occasional episodes or themed specials to keep the show’s spirit alive and maintain audience interest.
Representatives for As Ever have echoed this optimistic outlook, describing the Netflix partnership as a crucial step in launching the brand and nurturing its initial year of rapid growth. They conveyed excitement about the brand’s readiness to operate independently and hinted at upcoming projects and product launches that fans and customers can anticipate in the near future.
It is worth recalling that Meghan Markle and Prince Harry signed a landmark $100 million deal with Netflix after stepping back from their royal duties in 2020. This agreement encompassed various projects, including documentaries, scripted series, and lifestyle ventures like As Ever. The conclusion of the As Ever partnership with Netflix marks a new chapter for the duchess as she continues to expand her entrepreneurial footprint beyond the streaming platform.
