Pakistan International Airlines (PIA) is reportedly close to appointing Tewolde Gebremariam, the former chief executive of Ethiopian Airlines Group, as its next chief executive officer. The airline aims to make the announcement official by Sunday, although some procedural formalities remain pending.
Discussions are ongoing and subject to final approvals, with confidentiality maintained by those involved. Neither PIA nor Gebremariam have issued statements regarding the potential appointment.
In a significant development, this move would represent a major milestone in the efforts by PIA’s new management to revive the struggling national carrier. Gebremariam is widely recognized for transforming Ethiopian Airlines into Africa’s largest airline, expanding its international reach, and establishing Addis Ababa as a key aviation hub on the continent during his tenure.
PIA has faced years of financial difficulties, including persistent losses, rising debt, and operational inefficiencies. The airline has depended heavily on government bailouts while contending with an aging fleet, internal inefficiencies, and political interference, all of which have weakened its competitiveness in both domestic and international markets.
The potential appointment follows the recent acquisition of a majority stake in PIA by a consortium led by Pakistani businessman Arif Habib, as part of the government’s privatization initiative. The deal, completed last month, is valued at Rs180 billion (approximately $647 million) and includes the purchase of the government’s controlling interest along with a commitment to inject new capital into the airline.
Meanwhile, the consortium plans to buy the remaining 25% government stake at a premium, aiming to secure full ownership of the carrier. The new owners have outlined an ambitious strategy focused on restoring PIA’s market position by expanding direct international flights and increasing the fleet size to 38 aircraft. Their goal is to enhance connectivity, grow passenger numbers, and steer the airline toward long-term commercial viability.
