Second-hand fashion platform Vinted announced a revenue of 1.1 billion euros ($1.28 billion) in 2025, marking a 38% increase compared to the previous year. This growth was driven by the company’s expansion into new product categories such as electronics and homeware, alongside its launch in three additional countries.
Since 2021, rising inflation across Europe has heightened consumer demand for more affordable second-hand goods. As shoppers reduce spending on new clothing, platforms like Vinted have attracted more users both to browse and to sell their unwanted items, including tops, dresses, and jeans.
The total gross merchandise value (GMV) of products sold on Vinted reached 10.8 billion euros ($12.59 billion) in 2025, a 47% increase from 2024. This surge was supported by the addition of categories like collectibles, sports equipment, and electronics. Vinted now operates in 26 countries, having expanded into Estonia, Latvia, and Slovenia in 2025, and made its first move outside Europe by launching in the United States in January 2026.
In a significant development, Vinted CEO Thomas Plantenga highlighted the uncertain impact of the Iran war-driven spike in energy prices on consumer demand. He noted the unpredictability of government responses but emphasized that Vinted serves as a valuable platform for consumers facing tighter budgets and rising costs, enabling them to sell items and find bargains. Plantenga suggested this environment is unlikely to negatively affect the company substantially.
Despite the revenue increase, Vinted’s net profit declined to 62 million euros from 77 million euros in 2024. The company attributed this drop to investments in more affordable delivery options in Germany, the introduction of new product categories, and expansion into new markets.
Looking ahead, Plantenga indicated that future profitability will depend heavily on the success of the U.S. market test. Founded in Lithuania in 2008, Vinted became the country’s first unicorn—a startup valued at over 1 billion euros—in 2019. Although there have been rumors about a potential initial public offering, the CEO confirmed that going public is not planned in the near term.
Meanwhile, Vinted is considering a secondary share sale that could value the company at 8 billion euros, a substantial increase from the 5 billion-euro valuation during its October 2024 share sale. Plantenga declined to comment on this valuation.
