LIV Golf has engaged New York-based investment bank Ducera Partners LLC to advise on securing new funding sources and reinforcing its financial framework. This move comes as the league prepares for a shift in its financial backing, with Saudi Arabia’s Public Investment Fund (PIF) confirming it will cease support following the 2026 season.
In a significant development, LIV Golf is actively seeking alternative investment partners to maintain financial stability beyond the PIF’s exit. The league recently introduced a new board chaired by Eugene Davis and Jon Zinman, charged with formalizing ownership structures, institutionalizing operations, and exploring strategic growth opportunities.
LIV Golf CEO Scott O’Neil highlighted Ducera’s expertise in managing complex financial transactions, emphasizing the league’s commitment to establishing a sustainable financial foundation for the future. Since its 2022 launch, LIV Golf has attracted prominent PGA Tour players such as Dustin Johnson, Phil Mickelson, Jon Rahm, and Bryson DeChambeau through lucrative contracts.
Despite receiving over $5 billion in backing from the PIF, the league has reportedly incurred substantial annual losses. Nevertheless, LIV Golf asserts it is gaining commercial traction, with increasing sponsorship deals, higher ticket sales, and expanding global broadcast reach as it works toward a more stable business model.
