Nike has launched an investigation into a design flaw affecting multiple national team kits ahead of this year’s soccer World Cup, after issues with the shirts became apparent during last month’s international break. The problem involves noticeable bulging around the shoulder seams on kits worn by teams such as England, France, and Uruguay during recent matches.
A Nike spokesperson acknowledged the discovery of a “minor issue” with the kits, emphasizing that while performance remains unaffected, the overall appearance does not meet the company’s standards. This defect has been observed not only on the match shirts worn by players but also on replica versions sold to fans, prompting some supporters to express their concerns.
As the official kit supplier for several World Cup teams, including co-hosts the United States and Canada, as well as Brazil, the Netherlands, and Croatia, Nike had designed these kits with advanced cooling technology to help players manage the high temperatures expected during the tournament, which begins on June 11 and is also co-hosted by Mexico.
In a significant development, this issue arises as Nike faces scrutiny over its product innovation and manages excess inventory following a series of disappointing earnings reports. CEO Elliott Hill has committed to refocusing the company on its core sports business. Additionally, Nike announced the appointment of Andy Caine as chief innovation officer on Friday, signaling a renewed emphasis on innovation.
Nike has not immediately provided further comments on the matter.
