Hailey Bieber has announced the closure of her globally recognized beauty brand, Rhode. The announcement was made through a post on the brand’s official Twitter account, which reflected on the “incredible years” of the company’s journey. The post’s caption notably stated, “We’re really pretending the original RHODE never existed.”
Following the announcement, some social media users expressed criticism, with one remarking that the mother-of-one appeared indifferent to the brand’s downfall. Rhode was launched by Hailey Bieber in 2022 and quickly gained attention for its innovative products and creative approach to beauty care.
However, the brand’s history includes a significant legal challenge. Shortly after its inception, Rhode became embroiled in a trademark dispute. The original trademark holders, Purna Khatau and Phoebe Vickers, resisted relinquishing the rights that Hailey Bieber had attempted to reclaim since 2018.
In a significant development in 2024, the Rhode clothing business announced its permanent closure following a judicial ruling that favored the original trademark owners. The original Rhode brand resurfaced in public discussion recently after a social media user highlighted the ongoing trademark conflict.
This closure marks the end of a chapter for the brand that once captivated the beauty industry with its fresh ideas and celebrity backing.
